World-Class Talent
We offer the finest talent available in the world in a fully virtual setting. We don’t have one creative director trying to do a wide range of projects. We have just the right creative director for your project.
The best from Saatchi and McCann and many other major agencies now work with us. Why? We give them the freedom to work from anywhere with other awesome people. The result is the highest quality work without having to pay big agency fees.
We help you look great. Everywhere.
No stress.
The Core
The Zagoren Collective core team is made up of professionals who have reached the highest levels in their fields. This team oversees every project and manages hundreds of business development, advertising, marketing, and internet production associates around the world.
Currently, The Zagoren Collective has 64 Team Members in 12 Countries
Glenn Zagoren
CEO / Brand Fanatic
Mr. Zagoren started his first agency the day he got out of college and for the last 30 years he has been at the helm of the company handling branding, advertising, events, and marketing for clients that include The Principality of Monaco, Virgin Oceanic, Sony, The US Department of Commerce, Akvinta Vodka, Maxell, JBL, Hachette Filipacchi Magazines, The United Nations and many other high-end, image conscience organizations.
His vision is one that states that even the smallest detail will have an effect on the perception of a brand. As a result of his oversight of The Zagoren Collective, he ensures that each division maintains and enhances the client’s brand as well as striving to improve their reach and efficiency. “A brand lives or dies on its perception. Perception is the reality. It is our job to deliver positive perception at every vision point thereby guaranteeing a solid ROI.”
Having studied both Architecture and Design at Pratt it was only natural that Mr. Zagoren would excel in Real Estate marketing. To date, The Zagoren Collective has handled the advertising and marketing of over $6 Billion of residential and commercial projects including the two largest residential developments in New York, the tallest building in Baltimore, the largest corporate parks in Connecticut and New Jersey and the some of the most expensive homes in the world.
Glenn also has a technical side that allowed him to win the “Trendsetter of the Year” Award from Billboard Magazine.
As an Internet and business development advisor under the Clinton and Bush administration Mr. Zagoren participated in high-level policy meetings with heads of state from around the world. He often traveled on Air Force I to meet with President Arafat, King Abdullah, Prime Minister Ehud Barak, King Fahd, President Mubarak, and many others.
In the end, Glenn always says that he is just one part of a much bigger concept, one that brings the highest quality professionals in business development, design, production, media & technology together to provide superior solutions for our clients.
Glenn has been a volunteer firefighter for most of his life. He is an honorary FDNY Battalion Chief, a member of the FDNY Honor Legion and was recently elected President of the New York State Fire Chiefs Association.
Glenn is married with two daughters (one at Penn State… WE ARE) and lives in Manhattan and went to Pratt Institute School of Architecture
David Terrell
Creative Services / Creative Director / Tae Kwon Do Master
David has been creating award-winning graphic design for 40 years, his clients ranging from Fortune 500 to local businesses, major agencies to small studios. His work has lent intelligent, striking expression to audio, electronic, photographic and automotive products; to corporate image, real estate, medical and dental industries; to toys, food, cosmetics, sports products, shoes, and clothing.
“American poet Vachel Lindsay said ‘a bad designer is a bad citizen’. American public space is overrun by bad commercial design. It takes well-thought-out visual solutions to stop people, and there has to be a reward for their time invested.”
David is also an illustrator and fine artist. Completely at home on a computer, his underlying strength is his ability to see, draw and create. “Drawing isn’t about pencils vs. computers; it’s about the act of seeing and exercising visual intelligence. If you draw well, you create better.”
David is also a long-time camper, backpacker, fly fisherman, martial artist and teacher, holding 4 Black Belts and a Teaching Certificate in Japanese Sword. “The martial arts have taught me patience, decisiveness and strategy in everything.”
If you need to be seen better or step up to a higher level, David has the talent and experience to create successful solutions to help you stand out, open doors and get noticed.
Partial List of clients David has worked with: Russell Athletic, Alfa Romeo, Atrium Office Park, 6 St. Paul Centre, Adelphi University, The Casino de Monte Carlo, The South Street Seaport, Celebrity Cruises, Royal Caribbean, Chase Bank, JBL Speakers, Harman/Kardon, Maxell, NEC, Olympus.
Felipe Bascope
Los Angeles Office / Creative Director / Social Media / Surfing and Skiing Dude
Felipe is creative…say no more. His work for agencies such as Chiat/Day Los Angeles, Saatchi & Saatchi Los Angeles and Tokyo as well as London, Ogilvy & Mather Los Angeles and New York, Razorfish, GSD&M Austin, Texas, BBDO Atlanta, dGWB Irvine, Think New Ideas Los Angeles, Foote Cone & Belding Los Angeles, Hello Design, just to name a few. His work is recognizable and wildly successful.
Throughout his career, Felipe has been behind some of the world’s top brands. Here’s just a taste of his client list: Toyota, Nissan, Honda, Suzuki, Hyundai, Subaru, Daewoo, Qualcomm, Toshiba, FileNET, Clarion, Avia, Airwalk, Vans, Quiksilver, Ocean Pacific, the Surfrider Foundation, the American Red Cross, Kawasaki, South West Airlines, Iberia Airlines, Coors Light, Pebble beach, Kentucky Fried Chicken, El Pollo Loco, Del Taco, Texas Lottery, Shimano biking and fishing, Yamaha, Panasonic, Fox Studios, the California State Tourism Board, Spanish Tourism Board, and the Texas Tourism Board. Once again, just to name a few.
His television, print, radio, interactive, ambient and guerrilla creative has been noticed by Cannes, One Show, Belding, Andy’s, Clios, DN&D, the London Festivals, the New York Art Directors Club, Communication Arts, the Addy’s and Creativity. Felipe also taught copywriting at the prestigious Art Center College of Design, in Pasadena, California.
He’s also pretty fluent in Spanish, surfing, snowboarding, travel and eating. (He has active taste buds!!)
Matthew Lester
Creative Director / Commercial Director / The “I can be there yesterday” Guy
Prior to joining The Zagoren Collective, Matt Lester had been a Senior Vice President, Group Creative Director at McCann Erickson World Group, New York. Matt offers a unique combination of talent, versatility and experience. He has created campaigns for a very long list of national and international brands, done hundreds of commercials for almost every conceivable type of product and market and has lately been focused on game-changing ideas that engage consumers on every level including digital, online, social media and experiential marketing.
The department store chain, Kohl’s was the victim of their own success when competitors copied their most innovative ideas. Matt changed all that by reinventing them as a legitimate fashion destination driving traffic to the store for an accessible, aspirational style. Soon, Ralph Lauren, Vera Wang, Dana Buchman, and others flocked there as well making Kohl’s number one in its category last year and a winner on Wall Street during the tough recession.n.
If you’re wondering who made contemporary women feel they were still “Worth It” it was Matt’s revamping of the L’Oreal brand that made the statement relevant again. in the modern age of professional, empowered women with more discretionary income and more choices than ever, L’Oreal had record sales and consistent share gains the nearly four prosperous years Matt ran the business
Matt was responsible for advertising the International and Latin American divisions of Gillette. Injecting a sense of style into everything from razors and shave prep to deodorants.
He’d kept the entire country in suspense bringing the wildly successful serial campaign for Taster’s Choice to the U.S. Introducing classic cinematic romance to the commercial arena, Matt helmed a campaign that is still talked about and has become mandatory study in advertising text-books, part of the collections at the Smithsonian and Museum of Television and Radio.
Matt is also responsible for developing and implementing numerous and diverse campaigns for Coca-Cola — from the progressive, music video style Coke II spots to the dramatic, emotionally charged series for Coca-Cola Classic. One of the most notable stories features a young, lonely, Polish boy who is adopted by an American couple. The only thing familiar to him in his new, foreign home is a universally friendly bottle of Coca-Cola
Capitalizing on pressing issues of the baby-boomer generation, Matt created a series of Nescafe spots that poignantly portrayed the struggles, hopes and fears of being a single parent.
Another of Matt’s memorable campaigns was the humorous series for Alka-Seltzer.
Literal metaphors were utilized to illustrate familiar stomach ailments, ending with the famous call; “Alka-Seltzer to the Rescue.” Again, an addition to the Smithsonian collection.
He has also used humor to sell Sprite to a young, international audience with real camels drinking Sprite in the scorching desert as they follow the universal command “Obey Your Thirst”.
Matt finds the emotional truth in any product benefit, from coffee creamers (Coffeemate) to Hong Kong airlines (Cathay Pacific) and translates this into meaningful, effective marketing and advertising.
Matt’s talents also include directing spots for a variety of clients such as Master Card, Meineke, Ebel, Smith Barney and Martini & Rossi to name just a few.
Early work includes the memorable flying bubble kids for Bubblicious, Matt made Snickers “So Satisfying” and launched various campaigns for Three Musketeers and the Coor’s Brewing Co.
One of eight brothers and sisters born and raised in a small coal town in Pennsylvania, Matt has interests that range from cultural to counter-cultural, ordinary to extraordinary. A combination of practical business acumen and creative, emotionally engaging insights allows Matt to excel in one of the few arenas that combine art and science to grow market share of mind and wallet.
CLIENT LIST:
L’Oréal, Johnson & Johnson, Kohl’s, Coca-Cola, Sprite, Gillette, Cathay Pacific, Meineke, Ebel, Smith Barney, Martini & Rossi, Coor’s, Master Card, Snickers, Three Musketeers, Bubblicous, Alke-Seltzer, Nestle, Nescafe, Taster’s Choice, Coffeemate, AT&T, Brooks Brothers, Tiffany, Chase Bank.
Steve Tollen
Chief Strategist / Brand Development / Firefighter Hero
Prior to joining The Zagoren Collective, Steven was the Chief Strategist at New York marketing firm Creative Priority/In the Box. Among his overall management duties, he was responsible for strategic planning and creative development for the agency’s new business initiative, which led to exponential growth. Earlier in his career he served as a Senior Vice President and Executive Producer at global advertising agencies Wells BDDP and Grey Advertising, New York, where he managed broadcast production for international clients Hertz, Proctor & Gamble, Heineken/Amstel. Sprint Business, Kraft Foods, Conagra, Brown & Williamson and others. He has also consulted for CNBC, DDB Moss Dragoti, McCann Erickson, TBWA/Chiat Day, J. Walter Thompson and Peppercom Communications.
Steven has also spent time in the media and entertainment industry as the Managing Director, Executive Producer of Gigantic Studios. Before arriving at Gigantic he managed the daily operations at Sound One, the largest film and television post-production facility in New York. By rebranding and revitalizing the company, Sound One returned to its former rank as the city’s premier facility.
Steven sits on the board of the Post New York Alliance, of which he is a founding member. His time is divided between the city and upstate New York where he is an active volunteer firefighter.
Dianne Budion Devitt
Event Production / Super Woman
Dianne has an over 25-year track record as an innovative leader and pioneer in the events, meetings and production industry. Designer, Producer, Educator, Consultant, Speaker, Author, Dianne is known for her unique and provocative style blending creativity with inspiration. Her book, “What Color is Your Event – the Art of Bringing People Together,” inspires and illustrates the value of events and the impact on human behavior that result from a well-planned experience.
Dianne’s experience as executive producer and planner includes leading teams for the Commemoration of the Apollo Landing on the Moon at MIT, the Presidential Vietnam 50th Commemoration, Clinton Global Initiative and high-level customer events for Starwood Hotels and Resorts as well as distinct events and meetings for Board of Directors and Senior Management. She inspired and created the concept for the first regional events conference and trade show, AgendaLive!
An Assistant Professor at New York University, Dianne teaches courses in event design and conference and event planning for the Undergraduate and Certificate program. She has received and been nominated for numerous industry awards including one of the “Top 20 Industry Professionals in New York” as well as being the recipient of the NYU “Award for Teaching Excellence.”
Dianne has spoken internationally at conferences in Europe and the UAE as well as domestically. She is a member of the National Speakers Association, Meeting Professionals International and International Special Events Society.
Dianne is a certified Prana Yoga teacher and practitioner. She is an ardent believer in alternative healing, is passionate about tea, painting and outdoors and enjoys her two cats, Cleo and Sadie.
Dimitri Смирнов
Web Design / Coding / Cool Dude
Dimitri creates cool responsive websites with deep focus on UX / UI. He also develops and prototypes the interface for mobile and web applications. He is able to tie-in the branding platform created by the team to deliver maximum conversions. As we say “if it can be conceived we can create it”.
Dimitri has completed over 300 projects and is ready to head up a project for you.
Mirana Comstock
Boston Office / Creative Services / Copywriting / Recording Artist
If there’s writing in it, chances are Mirana has done it. And won awards for her efforts. Raised by acclaimed artists, writers and musicians, she was trained in the “family business” at Juilliard, Music and Art and Lee Strasberg. As family lore has it, there was no wall space left by the time she came along, so she had to follow in the footsteps of her grandfather, Konrad Bercovici noted author of, among other things, Chaplin’s “The Great Dictator.” Now that she has her own walls, however, her photography has won international competitions, been featured in noted art and historical publications and she has exhibited at MoMA, Lincoln Center and Pfizer, as well as various galleries both here and abroad.
A true multi-field creative, Mirana also fronted indie rock bands on the New York club scene for many years, with her self-produced music videos on MTV, her tunes on rock radio and film soundtracks. She and her husband, musician Rick recently launched alt-rock/dance band to strong critical and fan response.
Seeing the common denominator in all of her work as storytelling, Mirana has created award-winning ad campaigns for a wide range of accounts both in-house and at top agencies on Madison Avenue and in the Boston area. Her multi-field talents have enabled her to create consumer-resonant stories with a pitch-perfect voice for such brands as Timberland, Talbots, Coppertone, JBL, A&E, Heinz, Sharp, Seagram’s and Revlon. Words…music…photography. Mirana’s skill set brings a very special creative vision to The Zagoren Collective.
Mirana has worked on the following accounts:
Fashion: Timberland, Talbots, Casual Corner/Music and Consumer Electronics: JBL, Harman Kardon, Marshall, Korg, Sharp, Maxell/Liquor: Seagram’s Gin, Crown Royal, The Glenlivet, Schaefer Beer/ Beauty: Revlon, Jergens, Nature Scents, SC Direct/Entertainment: A&E, The Biography Channel, The History Channel, BBC, Boston Lyric Opera, Blockbuster/Travel: Air Canada/Food and Beverage: Tea Forté, Heinz, H-O Cereals, Folger’s Coffee, Welch’s/Home Furnishings: Pennsylvania House, Conran’s/Public Service: Greyhound Protection League, 9/11 Families, Camp Vacamas/Real Estate: ESG, The Developers Group, The Pinehills, Cushman & Wakefield/Financial: First American Bank
Tess Valdez
Office Manager / Person that makes the company run.
Tess is the heart and soul of the office. She is behind everything that makes the office run. You will get billing and statements from her as well as project schedules and critical updates as needed.
